Pencegahan Stunting dan Peran Sosial Media Dalam Meningkatkan Penjualan Produk UMKM

Abstract

Childhood growth failure (stunting) is an issue whose prevention is the main focus of the current Government, especially in Margahurip Village, Banjaran. In addition, the rapid development of social media technology has brought significant changes. The use of social media to improve digital marketing. Through the MBKM Mandiri Membangun Desa program, child growth failure prevention activities and entrepreneurship education are carried out by involving communities who are active in integrated health posts and MSMEs in Margahurip Village that produce processed foods. The implementation method includes surveys and socialization aimed at improving the ability of MSMEs to utilize digital technology such as Shopee and TikTok for online product marketing. Surveys of several MSMEs and data collection on healthy children were carried out from house to house according to the data provided. Socialization was delivered by experts in their fields.